Channel Five

We all know that Richard Desmond has bought FIVE. And we all know that owns the Daily Express and Television X and OK!. FIVE is soon to be rebranded Channel Five, in a canny move that reflects what everybody called it anyway. Desmond has also apparently bludgeoned some advertising executives into a new advertising strategy. Unfortunately, as I shall explain, it's pitiful. And luckily for him, I know how to make it better.

I wonder if the "high five" is an intentional visual pun